Report shows social and mobile converging
What do social and mobile have in common? Each other, apparently. Nielsen’s latest State of the Media: The Social Media Report – Q3 2011 provides some interesting data points supporting the trend of...
View ArticleSocial Will Drive Better Marketing in 2012
The 2012 Social Marketing & New Media Predictions is a new white paper from Awareness, Inc. that features quotes from 34 leading marketing strategists (like David Meerman Scott, Brian Solis, Erik...
View ArticleSocial ROI: Measure What Matters
Measuring the return on going social can be difficult for businesses, for a variety of reasons. Typical challenges include: A lack of agreement or understanding about how social media supports...
View ArticleHow to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring...
View Article3 Steps to SMMS Success
As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure. A survey of 140 global corporate social media...
View Article5 Social Measures Worth Tracking
A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These...
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