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Report shows social and mobile converging

What do social and mobile have in common?  Each other, apparently.  Nielsen’s latest State of the Media: The Social Media Report – Q3 2011 provides some interesting data points supporting the trend of...

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Social Will Drive Better Marketing in 2012

The 2012 Social Marketing & New Media Predictions is a new white paper from Awareness, Inc. that features quotes from 34 leading marketing strategists (like David Meerman Scott, Brian Solis, Erik...

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Social ROI: Measure What Matters

Measuring the return on going social can be difficult for businesses, for a variety of reasons.  Typical challenges include: A lack of agreement or understanding about how social media supports...

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How to Sell More: Listen to Social Consumers

Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring...

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3 Steps to SMMS Success

As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure.  A survey of 140 global corporate social media...

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5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen.  These...

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